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“When I was probably twelve years old or so, somebody called my house in Toledo. I picked up the phone, and the person said, Hello. I say, Hello, and they say, Yes, your phone number spells 866-LOVE. I just wanted you to know that. And I said, Oh, well thank you. And she said, No problem. Bye.

And that was the extent of the conversation, and I realized she was right. My home phone number happened to spell 866-LOVE. So that was something that stayed with me. " 

Brian McMullen on the genesis of his directory of toll-free ogres from March/April 2013. Listen to the attached for the full story, and see more Organist segments here.