Hyperlinked spectatorship. A video that embeds its own reaction video. Viewing experiences designed to mirror the editing process: an exercise in managing large amounts of information. These are the hallmarks not of a work of experimental video art, as one might assume, but of every episode of Full Size Run (FSR), a talk show about sneaker culture put out weekly by Sole Collector, Complex’s footwear vertical. Matthew Jeon, the “sole editor” of these videos, cuts episodes with a sense of play so electric and alive that it’s easy to understand why fans refer to him, with awestruck capitalization, as The Editor, and also as the show’s fourth host. The show’s three on-screen hosts—rapper and sneaker aficionado Trinidad Jame$ and Complex editors Brendan Dunne and Matt Welty—are undeniably witty, quick, and astute interviewers, yet what sets FSR apart from any other talk show is its idiosyncratic editing: chunky captions that offer cheeky in-video commentary; a library of running jokes that link episodes in a dizzying loop, epitomizing gleeful information overload. Jeon has evolved an editorial vocabulary that radically reimagines the role of editing in cinematic craft—and in the process has somehow ported experimental aesthetics onto what is otherwise a straightforward talk show.

Jeon’s background illuminates some of these weird affinities. After studying film, animation, and video at Rhode Island School of Design (at the same time as I was plugging away at the other school on College Hill in Providence, the two of us never crossing paths—another weird affinity), he worked in editing positions at various agencies before joining the FSR crew in 2018. In addition to working on the show, Jeon retains an interest in animation as well as in music videos. He lives in Brooklyn, New York. I do not live in Brooklyn. We conducted this interview over a shared Google Doc, a process that felt like texting with a very intelligent friend. Matt was thoughtful, kind, and generously forthcoming as we talked about the bizarre eleventh episode of FSR’s third season, “Rich the Kid Makes Emergency Call to the Sneaker Plug.” Rapper Rich the Kid spends the episode’s twenty-five-minute run time blissed-out, either outright ignoring the hosts’ questions or mumbling incoherent nonanswers. Sole Collector’s website calls this installment “the wildest episode of Full Size Run yet”—that it can be regarded in this way is a testament to Jeon’s wit, humor, and sense of play. Hitchcock called a properly visual cinema “pure cinema”; we might call this episode an anti–talk show with an anti-interviewee that comes to life in the cut, an instance of video editing raised to a pitch where it becomes “pure edit.”